Mindy Follett serves as the Chief Marketing Officer at Extreme Plates, LLC, where she plays a pivotal role in shaping the company’s brand and marketing strategy within the construction industry. With a focus on providing innovative construction project site solutions, Mindy leads initiatives that ensure...
Mindy Follett serves as the Chief Marketing Officer at Extreme Plates, LLC, where she plays a pivotal role in shaping the company’s brand and marketing strategy within the construction industry. With a focus on providing innovative construction project site solutions, Mindy leads initiatives that ensure job sites remain clean and compliant with environmental regulations, effectively minimizing track out debris, controlling erosion, and preventing stormwater pollution. Her expertise in brand management and marketing communications is instrumental in driving the company's growth and enhancing its visibility among professional construction firms across North America.
Under Mindy’s leadership, Extreme Plates has embarked on several key projects aimed at expanding its market reach and improving customer engagement. She oversees comprehensive marketing strategies that encompass advertising, promotions, and public relations, ensuring that the company’s messaging resonates with both end-users and resale markets. Mindy’s analytical skills are crucial in conducting market research and developing strategic sales plans that align with the company’s objectives of revenue generation, cost reduction, and risk mitigation.
Her proficiency in tools like Google Analytics and her experience with digital marketing platforms, including Google AdWords and Bing Ads, enable her to optimize campaigns and track performance effectively. Mindy is also dedicated to fostering strong relationships with distribution channels and enhancing customer service, ensuring that Extreme Plates not only meets but exceeds client expectations. Through her strategic vision and commitment to excellence, Mindy Follett continues to position Extreme Plates, LLC as a leader in the construction solutions market, driving innovation and sustainability in every project.
