Anette Isaksson serves as the external Head of SEO at Play North, where she leverages her extensive expertise in digital marketing and search engine optimization to drive organic growth across a diverse portfolio of iGaming brands. With a robust background in both the iGaming and...
Anette Isaksson serves as the external Head of SEO at Play North, where she leverages her extensive expertise in digital marketing and search engine optimization to drive organic growth across a diverse portfolio of iGaming brands. With a robust background in both the iGaming and financial sectors, Anette has honed her skills in developing and executing comprehensive SEO strategies that not only enhance visibility but also significantly boost revenue streams. Her role involves a meticulous approach to keyword research, content marketing, and SEO copywriting, ensuring that each brand under Play North's umbrella resonates with its target audience while adhering to the latest search engine algorithms.
Anette's strategic vision encompasses the creation of a dynamic SEO roadmap tailored to the unique needs of each brand, focusing on maximizing organic traffic and improving overall market positioning. Her proficiency in tools such as Google Tag Manager and WordPress allows her to implement data-driven decisions that optimize website performance and user experience. In addition to her client-side expertise, Anette's experience on the agency and affiliate sides of the industry provides her with a well-rounded perspective on the competitive landscape, enabling her to identify opportunities for growth and innovation.
Through her leadership, Anette is not only enhancing Play North's digital footprint but also fostering a culture of continuous improvement and collaboration within the SEO team. Her commitment to staying ahead of industry trends and best practices ensures that Play North remains a formidable player in the iGaming market, driving sustainable growth through effective SEO initiatives.
