Jonny Storey is a pivotal figure at Medical Research Network, where he serves as a key player in Research Insight Marketing and Decentralised Clinical Trials (DCT) Lead Generation. In his current role, Jonny leverages his extensive expertise in market research and digital marketing to drive...
Jonny Storey is a pivotal figure at Medical Research Network, where he serves as a key player in Research Insight Marketing and Decentralised Clinical Trials (DCT) Lead Generation. In his current role, Jonny leverages his extensive expertise in market research and digital marketing to drive innovative strategies that enhance patient and healthcare professional engagement in clinical trials. His work focuses on integrating advanced analytics and customer insights to create tailored marketing solutions that resonate with diverse audiences.
One of Jonny's notable projects involves the design and management of the sales process across multiple platforms, including Salesforce and Marketo. By streamlining lead generation and optimizing social media campaigns, he ensures that the marketing efforts are not only effective but also measurable. His proficiency in tools like GlobalData, EvaluatePharma, and Crunchbase allows him to conduct comprehensive market and competitive analyses, providing valuable insights that inform strategic decision-making.
Jonny's skills in qualitative and quantitative market research are instrumental in identifying trends and opportunities within the healthcare sector. His background in ethnography and shopper marketing enriches his understanding of patient behaviors and preferences, enabling the development of impactful marketing campaigns. As the landscape of clinical trials continues to evolve with the rise of decentralised methodologies, Jonny's ability to adapt and innovate positions him as a leader in the field, driving forward the mission of Medical Research Network to enhance the efficiency and accessibility of clinical research.
