As the Group CEO of SurfAid International, Doug Lees brings a wealth of experience and a unique perspective to the intersection of action sports and humanitarian efforts. With a robust background in digital strategy and sales management, Doug has been instrumental in driving the organization’s...
As the Group CEO of SurfAid International, Doug Lees brings a wealth of experience and a unique perspective to the intersection of action sports and humanitarian efforts. With a robust background in digital strategy and sales management, Doug has been instrumental in driving the organization’s mission to enhance the health, wellbeing, and self-reliance of communities in remote regions connected to the surfing world. Under his leadership, SurfAid has successfully established multiple revenue streams, ensuring the sustainability of its impactful programs.
Doug's expertise in brand development and sports marketing has allowed SurfAid to forge meaningful partnerships within the action sports industry, leveraging sponsorship opportunities that resonate with both brands and communities. His strategic vision in online advertising and marketing communications has significantly amplified SurfAid's reach, engaging a broader audience and fostering a deeper connection with supporters.
Key projects under Doug’s guidance include innovative health initiatives that address pressing issues such as maternal and child health, nutrition, and disease prevention. By integrating digital media into SurfAid’s outreach efforts, he has enhanced the organization’s ability to share compelling stories and drive engagement, ultimately mobilizing resources for those in need. Doug's leadership style emphasizes collaboration and empowerment, creating a culture that inspires staff and volunteers alike to contribute to the greater good. As SurfAid continues to expand its impact, Doug remains committed to harnessing the power of the surfing community to create lasting change in the lives of those who need it most.
