Andreea Sapunaru is a distinguished Guest Lecturer at Imperial College Business School, where she passionately integrates her extensive experience in sustainability with strategic marketing principles. With over 15 years of leadership in renowned organizations such as Procter & Gamble and Unilever, Andreea has cultivated a...
Andreea Sapunaru is a distinguished Guest Lecturer at Imperial College Business School, where she passionately integrates her extensive experience in sustainability with strategic marketing principles. With over 15 years of leadership in renowned organizations such as Procter & Gamble and Unilever, Andreea has cultivated a unique skill set that seamlessly blends commercial acumen with a deep commitment to sustainable practices. Her current role involves educating the next generation of business leaders on the importance of sustainability in strategic marketing, particularly within the MSc Strategic Marketing program.
At Imperial College, Andreea focuses on key projects that explore the intersection of brand management and sustainability, guiding students through real-world case studies that illustrate how businesses can thrive while prioritizing environmental responsibility. Her expertise in vision setting and product development empowers students to think critically about growth strategies that align with sustainable practices, ensuring they are well-equipped to navigate the complexities of modern marketing landscapes.
Andreea’s approach to teaching emphasizes change management and operational planning, encouraging students to embrace innovative solutions that drive both brand equity and positive environmental impact. By leveraging her background in advertising, trade marketing, and shopper marketing, she provides invaluable insights into how brands can effectively communicate their sustainability initiatives to consumers. Through her engaging lectures and hands-on projects, Andreea is not only shaping future marketers but also fostering a new wave of business leaders who are committed to making a meaningful difference in the world.
