Barry Vasudevan serves as Vice President and Principal Analyst at Forrester, where he leverages his extensive expertise in B2B marketing to guide clients in developing robust go-to-market (GTM) strategies. With a focus on portfolio marketing, product marketing, and solutions marketing, Barry is instrumental in helping...
Barry Vasudevan serves as Vice President and Principal Analyst at Forrester, where he leverages his extensive expertise in B2B marketing to guide clients in developing robust go-to-market (GTM) strategies. With a focus on portfolio marketing, product marketing, and solutions marketing, Barry is instrumental in helping organizations refine their buyer personas and messaging to effectively resonate with target audiences. His deep understanding of market segmentation and market sizing allows him to provide actionable insights that drive successful product launches and sales enablement initiatives.
In his current role, Barry is actively involved in key projects that address the evolving needs of B2B clients across various sectors, including capital markets and software marketing. He collaborates closely with teams to design comprehensive marketing strategies that encompass routes to market and lead generation tactics, ensuring that clients can navigate the complexities of today’s competitive landscape. Barry’s analytical approach enables him to assess market dynamics and identify opportunities for growth, empowering businesses to optimize their marketing management processes.
With a proven track record in advising organizations on effective messaging and solution marketing planning, Barry is dedicated to enhancing client capabilities in executing their GTM programs. His thought leadership in the industry not only positions him as a trusted advisor but also as a key influencer in shaping best practices for marketing strategy and execution. Through his work at Forrester, Barry continues to drive innovation and excellence in B2B marketing, helping clients achieve their strategic objectives and maximize their market impact.
