Michael Skubic, the visionary founder of Old Harbor Distilling Co, has carved a niche for himself in the vibrant craft spirits landscape of San Diego's East Village. With a unique trajectory that spans from finance to brewing, Michael embodies the spirit of innovation and entrepreneurship....
Michael Skubic, the visionary founder of Old Harbor Distilling Co, has carved a niche for himself in the vibrant craft spirits landscape of San Diego's East Village. With a unique trajectory that spans from finance to brewing, Michael embodies the spirit of innovation and entrepreneurship. His mantra, "Whiskey is what beer wants to be when it grows up," reflects his deep understanding of the distillation process and the artistry involved in creating high-quality spirits. Under his leadership, Old Harbor Distilling Co has not only become a local favorite but also a beacon of craftsmanship in the industry.
Michael's expertise in marketing and sales has been pivotal in establishing the distillery's brand identity and driving its growth. He has successfully implemented strategic marketing campaigns that resonate with both local and national audiences, leveraging social media and email marketing to engage customers and build a loyal community. His proficiency in event management has also allowed Old Harbor to host memorable tasting events and distillery tours, further enhancing customer experience and brand visibility.
Key projects under Michael's guidance include the development of signature whiskey blends that showcase the rich flavors of the region, as well as collaborations with local businesses to create unique, limited-edition spirits. His commitment to quality and sustainability is evident in every bottle produced, as he emphasizes the importance of sourcing local ingredients and maintaining environmentally friendly practices.
With a solid foundation in public relations and management, Michael Skubic continues to drive Old Harbor Distilling Co towards new heights, ensuring that the distillery remains a key player in the ever-evolving craft spirits industry. His journey from finance to distilling exemplifies the passion and dedication required to succeed in this competitive field, making him a respected figure among peers and enthusiasts alike.
