As the Senior Partnerships Manager at Team Liquid, Alex Querna plays a pivotal role in shaping and executing the organization’s sponsorship strategy, particularly with high-profile partners like Verizon and Honda. With over 15 years of experience in event production, sponsorships, and marketing, Alex has honed...
As the Senior Partnerships Manager at Team Liquid, Alex Querna plays a pivotal role in shaping and executing the organization’s sponsorship strategy, particularly with high-profile partners like Verizon and Honda. With over 15 years of experience in event production, sponsorships, and marketing, Alex has honed a solution-oriented approach that emphasizes strategic planning and client relations. His expertise in sports marketing and experiential marketing allows him to craft innovative campaigns that resonate with both partners and the gaming community, ensuring that Team Liquid remains at the forefront of the esports industry.
Alex’s current focus involves nurturing and expanding these key partnerships, ensuring that they not only meet but exceed expectations through meticulous oversight of business processes and financial analysis. His ability to develop and execute strategic brand marketing initiatives has led to successful collaborations that enhance brand visibility and engagement within the competitive landscape of esports. By leveraging his skills in management and leadership, Alex fosters a collaborative environment that encourages creativity and innovation among his team.
In addition to his partnership management responsibilities, Alex is also deeply involved in event production, orchestrating memorable experiences that showcase the synergy between Team Liquid and its sponsors. His background in television and field marketing further enriches his approach, allowing him to create multi-faceted campaigns that engage audiences across various platforms. As the esports industry continues to evolve, Alex Querna remains committed to driving growth and success for Team Liquid through strategic partnerships that elevate the brand and enhance the overall gaming experience.
