As the Director of Product Management for Marketing Technologies at Yahoo, Sri Adidam plays a pivotal role in shaping the future of customer engagement through innovative data-driven strategies. With over 15 years of experience in product management and marketing technologies, Sri has honed a unique...
As the Director of Product Management for Marketing Technologies at Yahoo, Sri Adidam plays a pivotal role in shaping the future of customer engagement through innovative data-driven strategies. With over 15 years of experience in product management and marketing technologies, Sri has honed a unique expertise in leveraging business intelligence and CRM systems to create impactful customer experiences. His leadership in the growth and adoption of the Customer Data Platform (CDP) has been instrumental in enhancing marketing and advertising efforts across the organization. By ensuring the integration of new and richer data sets into user profiles, he has laid the groundwork for more personalized and effective marketing campaigns.
Sri’s commitment to advanced audience segmentation strategies is evident in his ability to incorporate real-time behavioral data, enabling precise targeting and timely decision-making. This approach not only optimizes campaign performance but also significantly enhances the overall customer journey. His cross-functional leadership fosters collaboration among teams, driving innovation and ensuring that marketing strategies are aligned with business objectives.
In addition to his technical acumen, Sri excels in UX research and sales funnel optimization, allowing him to craft user-centric solutions that resonate with diverse audiences. His proficiency in marketing strategy and program management further strengthens his capability to lead complex projects that require a deep understanding of both technology and user experience. As a forward-thinking leader, Sri Adidam continues to push the boundaries of marketing technologies, positioning Yahoo at the forefront of the industry.
