Cinthia Serna currently serves as the Campaign Director at AdParlor, where she leverages her extensive experience in digital marketing and campaign management to drive innovative strategies for high-profile clients. With a robust background in both graphic design and digital advertising, Cinthia is adept at blending...
Cinthia Serna currently serves as the Campaign Director at AdParlor, where she leverages her extensive experience in digital marketing and campaign management to drive innovative strategies for high-profile clients. With a robust background in both graphic design and digital advertising, Cinthia is adept at blending creativity with data-driven insights to craft compelling campaigns that resonate with target audiences. Her role at AdParlor involves overseeing the execution of multi-channel advertising initiatives, utilizing the agency's proprietary GrowthFuel framework to unlock explosive growth for disruptive brands.
Cinthia's expertise in advertising management and digital media strategy is complemented by her proficiency in tools such as Photoshop and Adobe Acrobat, enabling her to create visually striking content that enhances brand narratives. She is particularly skilled in data analysis and big data utilization, allowing her to optimize campaigns based on real-time performance metrics. This analytical approach ensures that each campaign not only meets but exceeds client expectations, driving measurable results.
Key projects under her leadership have included large-scale digital advertising campaigns that integrate content marketing and event planning, showcasing her ability to manage complex projects from inception to execution. Cinthia's strong communication and leadership skills foster collaboration among cross-functional teams, ensuring that creative visions align with strategic objectives. As a graduate of The Art Institutes International-Kansas City with a Bachelor of Arts in Graphic and Web Design, she brings a unique artistic perspective to the digital marketing landscape, making her an invaluable asset to AdParlor and its clients.
