As the Vice President-Partner at Fitness LifeStyles, Rick Flagg is at the forefront of driving innovation and growth within the fitness equipment industry. With over 30 years of experience, Fitness LifeStyles has established itself as a premier provider of both residential and commercial fitness solutions....
As the Vice President-Partner at Fitness LifeStyles, Rick Flagg is at the forefront of driving innovation and growth within the fitness equipment industry. With over 30 years of experience, Fitness LifeStyles has established itself as a premier provider of both residential and commercial fitness solutions. Rick's strategic vision has been instrumental in forging a groundbreaking multi-year partnership with PGA Magazine, announced on August 4th, 2023. This collaboration positions Fitness LifeStyles as the exclusive distributor of performance and fitness equipment for the Golf Fitness Association of America (GFAA), a significant milestone that underscores the company's commitment to enhancing health and wellness in the golf community.
Rick’s expertise in new business development has enabled him to successfully penetrate diverse markets, including schools, community recreation centers, corporations, and public safety departments. His adept skills in contract negotiation and project bidding have not only facilitated the expansion of Fitness LifeStyles’ commercial business but have also fostered lasting relationships with key stakeholders. By leveraging tools like Sage CRM and Salesforce.com, Rick ensures that the sales process is streamlined and efficient, allowing the team to focus on delivering exceptional service and innovative fitness solutions.
Currently, Rick is focused on key projects that highlight the synergy between fitness and lifestyle, emphasizing the importance of wellness in everyday life. His leadership is pivotal in driving initiatives that promote fitness as an integral part of community health, making a lasting impact on the industries he serves. With a keen eye on future trends, Rick Flagg continues to position Fitness LifeStyles as a leader in the fitness equipment sector, dedicated to enhancing the quality of life through innovative fitness solutions.
