Sylvie C. serves as the Director of Health Strategy at AARP Services, where she leverages over a decade of diverse experience in B2C, B2B, and non-profit sectors to drive innovative health product strategies. In her current role, Sylvie is at the forefront of developing new...
Sylvie C. serves as the Director of Health Strategy at AARP Services, where she leverages over a decade of diverse experience in B2C, B2B, and non-profit sectors to drive innovative health product strategies. In her current role, Sylvie is at the forefront of developing new health products that resonate with AARP's mission to empower individuals aged 50 and older. Her leadership is instrumental in identifying market opportunities and spearheading initiatives that not only enhance member engagement but also deliver measurable ROI.
One of her key projects includes the launch of a comprehensive health management platform designed to streamline access to vital health resources for AARP members. This initiative showcases her expertise in strategic planning and brand development, as she collaborates with cross-functional teams to ensure that the product aligns with both member needs and organizational goals. Sylvie's ability to conduct competitive analysis and leverage insights from information technology allows her to stay ahead of industry trends, ensuring that AARP Services remains a leader in health innovation.
In addition to her project management skills, Sylvie excels in communication and relationship-building, fostering partnerships that enhance the reach and impact of AARP's health initiatives. Her proficiency in digital marketing strategies, including email marketing and social media engagement, further amplifies her efforts to connect with a broader audience. As a forward-thinking entrepreneur, Sylvie is dedicated to creating solutions that not only meet the immediate health needs of older adults but also promote long-term wellness and independence.
