Rebecca McCuiston is a seasoned Brand Marketing Consultant at SAGEWORX, where she leverages over 20 years of integrated brand marketing experience to elevate brands in the ever-evolving marketplace. Her tenure at renowned global agencies such as 360i, Edelman, and Ogilvy has equipped her with a...
Rebecca McCuiston is a seasoned Brand Marketing Consultant at SAGEWORX, where she leverages over 20 years of integrated brand marketing experience to elevate brands in the ever-evolving marketplace. Her tenure at renowned global agencies such as 360i, Edelman, and Ogilvy has equipped her with a diverse skill set that seamlessly blends PR, digital, social, and influencer marketing. At SAGEWORX, Rebecca focuses on crafting comprehensive brand strategies that resonate with audiences and spark meaningful conversations.
Currently, Rebecca is spearheading several key projects that highlight her expertise in creative-enhanced earned attention and influencer partnerships. By utilizing data-driven insights and trend analysis, she designs innovative campaigns that not only capture consumer interest but also foster long-term brand loyalty. Her ability to navigate the complexities of integrated marketing allows her to develop strategies that effectively utilize earned, owned, paid, and shared media channels, ensuring that her clients’ stories are told in compelling and impactful ways.
Rebecca's proficiency in strategic communications, reputation management, and crisis communications further enhances her value as a consultant. She excels in media relations, leveraging her extensive network to secure high-impact publicity opportunities that elevate brand visibility. With a keen eye for consumer marketing trends and a passion for storytelling, Rebecca McCuiston is dedicated to helping brands thrive in a competitive landscape, making her an invaluable asset to SAGEWORX and its clients.
