Yelena Aschberger serves as the Head of Global Product Marketing & Portfolio Strategy and Planning at SWAROVSKI, where she leverages her extensive expertise in both B2C and B2B markets to drive innovative marketing strategies across a diverse range of product categories, including Jewelry, Accessories, Watches,...
Yelena Aschberger serves as the Head of Global Product Marketing & Portfolio Strategy and Planning at SWAROVSKI, where she leverages her extensive expertise in both B2C and B2B markets to drive innovative marketing strategies across a diverse range of product categories, including Jewelry, Accessories, Watches, and Home. With a keen understanding of the intricacies of global brand development, Yelena is instrumental in shaping the company’s product portfolio, ensuring that each offering resonates with consumers while aligning with the brand's luxurious image. Her leadership extends to overseeing the entire Brand Operations framework, which encompasses critical systems such as Product Lifecycle Management (PLM) and the development of streamlined idea-to-shelf processes.
Yelena's role is pivotal in executing strategic communications and digital marketing initiatives that elevate SWAROVSKI's presence in both traditional and digital media landscapes. Her proficiency in e-commerce and multi-channel marketing allows her to create cohesive brand experiences that engage customers at every touchpoint. A natural talent developer, Yelena fosters a culture of creativity and collaboration within her team, empowering them to push the boundaries of innovation while maintaining a strong focus on business objectives. Key projects under her leadership include the launch of new product lines that integrate sustainable practices, reflecting a commitment to corporate responsibility while meeting the evolving demands of today’s consumers. Through her visionary approach, Yelena Aschberger continues to position SWAROVSKI as a leader in the luxury market, driving growth and enhancing brand equity on a global scale.
