As the Chief Strategy Officer and Executive Director of Marketing & Public Relations at Central New Mexico Community College (CNMCC), Angela Sims plays a pivotal role in shaping the institution's strategic direction and enhancing its brand presence. With over a decade of experience in senior...
As the Chief Strategy Officer and Executive Director of Marketing & Public Relations at Central New Mexico Community College (CNMCC), Angela Sims plays a pivotal role in shaping the institution's strategic direction and enhancing its brand presence. With over a decade of experience in senior leadership roles within the education and nonprofit sectors, Angela leverages her expertise in analytics, business planning, and data analysis to craft actionable strategic plans that drive major initiatives across the college. Her leadership of the Marketing & Communications office, a large and award-winning in-house agency, showcases her commitment to excellence in brand strategy and marketing optimization.
Angela's current projects include the development of a comprehensive digital marketing strategy that integrates interactive marketing and online advertising to reach a broader audience. By employing advanced analytics and marketing research, she ensures that CNMCC's messaging resonates with prospective students and the community at large. Her focus on user experience (UX/UI) in web design and content creation has significantly improved the college's online presence, making it more accessible and engaging for users.
Additionally, Angela is spearheading initiatives that enhance community engagement through innovative storytelling, utilizing film production, photography, and graphic design to highlight the diverse programs and success stories at CNMCC. Her ability to navigate the complexities of higher education marketing while fostering collaboration across departments underscores her strategic vision and dedication to the institution’s mission. Through her leadership, CNMCC is not only enhancing its brand but also positioning itself as a leader in educational accessibility and community service.
