Katy Bryce, as the CEO and co-owner of Old Man Mountain Products and Robert Axle Project, stands at the forefront of innovation in the bicycle component industry. With a passion that ignited in a garage, Katy has transformed her vision into a thriving business that...
Katy Bryce, as the CEO and co-owner of Old Man Mountain Products and Robert Axle Project, stands at the forefront of innovation in the bicycle component industry. With a passion that ignited in a garage, Katy has transformed her vision into a thriving business that not only leads the bicycle thru axle category but also champions the values of quality and sustainability by producing products in the USA. Under her leadership, both brands have expanded their reach to over 50 countries, leveraging OEM partnerships, distribution networks, wholesale channels, and direct-to-consumer sales strategies.
Katy's expertise in organizational leadership and strategic partnerships has been pivotal in fostering a collaborative culture that empowers team members to excel. She believes that the success of any organization lies in its people, and she is dedicated to nurturing talent and encouraging innovation within her teams. Her hands-on approach to project management ensures that every product meets the highest standards of quality and performance, while her keen marketing strategy and communications skills have effectively positioned both brands as trusted names in the cycling community.
In addition to her operational responsibilities, Katy is deeply committed to community outreach and public relations, actively engaging with cycling enthusiasts and industry stakeholders. Her business acumen and focus on customer service have not only driven sales growth but have also established a loyal customer base that values the craftsmanship and reliability of Old Man Mountain Products and Robert Axle Project. As she continues to steer the brands towards new horizons, Katy remains dedicated to creating exceptional products that enhance the cycling experience for riders around the globe.
