As the Vice President of Diversity, Equity, and Inclusion (DEI) Marketing Lead at City National Bank, Candace Rohr plays a pivotal role in shaping the bank's approach to inclusivity and representation within its marketing strategies. With a deep understanding of cultural insights, Candace is adept...
As the Vice President of Diversity, Equity, and Inclusion (DEI) Marketing Lead at City National Bank, Candace Rohr plays a pivotal role in shaping the bank's approach to inclusivity and representation within its marketing strategies. With a deep understanding of cultural insights, Candace is adept at developing innovative solutions that resonate with diverse consumer segments, ensuring that the bank not only meets but exceeds the expectations of its clients and partners. Her commitment to empathy and collaboration allows her to work seamlessly with marketing leadership and bank executives, fostering a culture of inclusivity that drives operational efficiency and enhances client relationships.
Candace leads cross-functional teams to integrate DEI principles into the overall enterprise brand strategy, ensuring that diversity is not just an initiative but a core value that permeates all aspects of the bank's operations. She oversees the media strategy, approving all marketing materials to ensure they align with the bank's mission of promoting equity and inclusion. Key projects under her leadership include the development of targeted campaigns that highlight the bank's commitment to serving underrepresented communities, as well as partnerships with organizations that advocate for social justice and economic empowerment.
Her analytical skills and expertise in multi-channel marketing enable her to measure the impact of DEI initiatives on business performance, providing valuable insights that inform future strategies. By leveraging her leadership and management skills, Candace is not only advancing City National Bank's DEI objectives but also setting a benchmark for the industry, demonstrating that a commitment to diversity and inclusion is essential for sustainable growth and success.
