Maria Robinson serves as the Regional Director of Sales and Marketing at Harbor Retirement Associates, where she leverages her extensive expertise in sales leadership to drive significant revenue growth across a diverse portfolio of senior living communities. With a focus on Independent Living (IL), Assisted...
Maria Robinson serves as the Regional Director of Sales and Marketing at Harbor Retirement Associates, where she leverages her extensive expertise in sales leadership to drive significant revenue growth across a diverse portfolio of senior living communities. With a focus on Independent Living (IL), Assisted Living (AL), and Memory Care (MC) facilities across Florida, Texas, and the Midwest, Maria has successfully implemented strategic sales initiatives that have resulted in an impressive 68% increase in census portfolio-wide. Her ability to develop and execute targeted Win Week, Month, and Quarter strategies has not only met but consistently exceeded budgeted census targets.
At the core of Maria's approach is her commitment to building high-performing teams. She excels in mentoring and coaching sales professionals, equipping them with the skills necessary to achieve monthly Key Performance Indicators (KPIs) and sales targets. Her background in healthcare management and strategic thinking enables her to navigate the complexities of the senior living market effectively, ensuring that her teams are not only motivated but also well-prepared to engage with prospective residents and their families.
Maria’s focus on relationship-building and organic growth has been pivotal in enhancing customer service and satisfaction, further solidifying Harbor Retirement Associates' reputation as a leader in the senior living industry. By fostering a culture of continuous improvement and open communication, she empowers her teams to deliver exceptional results while maintaining the highest standards of care and service. As a certified mentor and sales coach, Maria remains dedicated to developing the next generation of sales leaders in the senior living sector, ensuring sustained success for both her teams and the communities they serve.
