Samantha Brenner is a seasoned professional with over 20 years of experience in the music industry, currently serving as the Southeast Regional Promotion Manager at Columbia Records. In this pivotal role, she expertly directs comprehensive promotional campaigns that encompass every aspect of album and single...
Samantha Brenner is a seasoned professional with over 20 years of experience in the music industry, currently serving as the Southeast Regional Promotion Manager at Columbia Records. In this pivotal role, she expertly directs comprehensive promotional campaigns that encompass every aspect of album and single releases, ensuring that artists receive maximum exposure across key radio markets in Florida, Georgia, Alabama, South and North Carolina, and Tennessee. Samantha's strategic approach to national and regional radio promotion has not only enhanced artist visibility but has also driven record-breaking airplay, solidifying her reputation as a leading figure in artist development and initiatives.
Her expertise extends beyond traditional radio promotion; she is adept at leveraging digital media campaigns to engage audiences and amplify artist presence in an increasingly competitive landscape. Samantha's ability to analyze market trends and audience preferences allows her to craft tailored strategies that resonate with both radio partners and listeners alike. Additionally, her skills in budget management and creative strategy ensure that promotional efforts are not only impactful but also cost-effective.
Samantha's role also involves meticulous event production and coordination, where she manages touring logistics, facilitates meet-and-greets, and oversees onsite promotional activities. By actively coordinating artist visits to radio stations during tours, she fosters strong relationships with media partners, enhancing the overall promotional impact. With a proven track record of successful strategic partnerships and media relations, Samantha Brenner continues to be an invaluable asset to Columbia Records and the artists she champions.
