Howard Fotch is a seasoned sales and management professional with over 25 years of experience in the Consumer Packaged Goods (CPG) industry, currently serving as the Business Development Manager at Advantage Sales & Marketing. In this pivotal role, Howard has been instrumental in driving growth...
Howard Fotch is a seasoned sales and management professional with over 25 years of experience in the Consumer Packaged Goods (CPG) industry, currently serving as the Business Development Manager at Advantage Sales & Marketing. In this pivotal role, Howard has been instrumental in driving growth and strategic initiatives for Sargento Cheese, focusing on key accounts such as Safeway and Albertsons LLC since October 2013. His expertise in account management and retail execution has enabled him to forge strong relationships with these major retailers, ensuring that Sargento Cheese maintains a competitive edge in the market.
Under Howard's leadership, Sargento Cheese has seen significant growth, leveraging his deep understanding of trade marketing and shopper marketing to optimize retail performance. His ability to analyze market trends using tools like IRI and AC Nielsen has allowed him to implement data-driven strategies that enhance product visibility and drive sales. For instance, during his previous tenure managing Mars Chocolate for Safeway, Howard successfully led a $46 million business in 2013, achieving an impressive 7.2% growth while maintaining trade spend at 99% of budget.
Howard's commitment to excellence in sales operations and account management is evident in his proactive approach to problem-solving and his keen ability to identify opportunities for improvement. His extensive experience in the CPG sector, combined with his strategic mindset, positions him as a key player in driving sales and fostering long-term partnerships within the industry. As he continues to navigate the evolving landscape of retail, Howard remains dedicated to delivering exceptional results and enhancing the overall customer experience.
