Nick Littlefield, a seasoned professional hailing from Maine, currently serves as the Senior Director of Analytics at Bonafide Health, where he leverages his 17 years of diverse experience in digital marketing, advertising, product management, e-commerce, and analytics. His extensive background spans various sectors, from late-stage...
Nick Littlefield, a seasoned professional hailing from Maine, currently serves as the Senior Director of Analytics at Bonafide Health, where he leverages his 17 years of diverse experience in digital marketing, advertising, product management, e-commerce, and analytics. His extensive background spans various sectors, from late-stage startups to a $26 billion global retailer, equipping him with a unique perspective on data-driven decision-making and strategic marketing initiatives. At Bonafide Health, Nick manages a dynamic team that operates within an embedded analyst Center of Excellence (CoE) framework, focusing on data engineering, business intelligence (BI), and marketing analytics.
One of Nick's key projects involves spearheading the migration of the analytics tech stack from legacy data warehousing systems to a modern, cloud-based architecture. This ambitious initiative encompasses the implementation of cutting-edge tools such as Snowflake, Fivetran, dbt, and Looker, ensuring that Bonafide Health remains at the forefront of data analytics innovation. His proficiency in SQL and modern BI tooling enables him to drive the rollout of self-service analytics, empowering stakeholders across the organization to make informed decisions based on real-time data insights.
Nick's expertise in marketing strategy and analytics, combined with his adeptness in both Agile and Waterfall methodologies, positions him as a pivotal figure in optimizing Bonafide Health's marketing efforts and e-commerce strategies. By harnessing the power of data, he is committed to enhancing customer engagement and driving growth, ultimately contributing to the company's mission of delivering exceptional health solutions.
