Pawel Gorczyca currently serves as the Managing Director for Altvater Gessler - J.A. Baczewski in Poland, where he plays a pivotal role in the strategic re-introduction of the legendary J.A. Baczewski brand to the Polish market. With a robust background in FMCG brands portfolio management,...
Pawel Gorczyca currently serves as the Managing Director for Altvater Gessler - J.A. Baczewski in Poland, where he plays a pivotal role in the strategic re-introduction of the legendary J.A. Baczewski brand to the Polish market. With a robust background in FMCG brands portfolio management, Pawel leverages his extensive expertise in various sectors, including coffee, laundry detergents, ice cream, beer, spirits, and wine. His multifaceted approach to brand management and marketing ensures that the J.A. Baczewski brand not only resonates with Polish consumers but also stands out in a competitive marketplace.
Under Pawel's leadership, key projects have focused on revitalizing brand identity and enhancing customer engagement through innovative marketing strategies. His deep understanding of shopper marketing and customer insights allows him to craft campaigns that effectively connect with target audiences, driving brand loyalty and market share. Additionally, his strategic vision encompasses a comprehensive analysis of market trends, enabling the brand to adapt and thrive in an ever-evolving FMCG landscape.
Pawel's skills in marketing management and leadership are complemented by his passion for the beverage industry, particularly in the beer and spirits segments. His commitment to excellence and ability to foster cross-functional collaboration have been instrumental in the successful launch of new products and the optimization of existing portfolios. As he continues to navigate the complexities of the FMCG sector, Pawel Gorczyca remains a key figure in shaping the future of the J.A. Baczewski brand in Poland, ensuring its legacy endures while appealing to a new generation of consumers.
