Jasmine Washington serves as the Director of Creative Services and Marketing at the University of New Orleans, where she has emerged as a pivotal figure in reshaping the narrative around collegiate athletics. With a deep-seated passion for storytelling, Jasmine believes that athletes are more than...
Jasmine Washington serves as the Director of Creative Services and Marketing at the University of New Orleans, where she has emerged as a pivotal figure in reshaping the narrative around collegiate athletics. With a deep-seated passion for storytelling, Jasmine believes that athletes are more than just statistics; they embody resilience, dedication, and the spirit of their communities. Under her leadership, the social media strategy for 12 athletic programs, along with the main department account, has not only enhanced visibility but also fostered a deeper connection with fans and stakeholders.
One of her key achievements includes a remarkable 55.6% increase in overall followers across platforms such as X/Twitter, Instagram, and Facebook, showcasing her adeptness in social media measurement and engagement. Additionally, Jasmine spearheaded the creation of a TikTok account for the athletic department, which skyrocketed to 16,500 followers and amassed an impressive 1.1 million likes within just three months. This innovative approach to digital marketing highlights her expertise in leveraging emerging platforms to reach younger audiences and create compelling content that resonates.
Jasmine's collaborative spirit shines through in her partnerships with local organizations, enhancing the visibility of both the university and the New Orleans community. Her proficiency in graphic design, copywriting, and customer service ensures that each campaign is not only visually appealing but also strategically aligned with the university's mission. As a leader in the sports marketing arena, Jasmine Washington continues to break barriers, advocating for the stories behind the athletes and enriching the overall narrative of collegiate sports.
