Heather Robson serves as the Senior Growth Marketing Director at RTI Health Solutions, where she leverages her extensive expertise in B2B marketing to drive transformative growth within the biopharmaceutical and medtech sectors. With a keen focus on integrated demand generation, Heather has successfully developed and...
Heather Robson serves as the Senior Growth Marketing Director at RTI Health Solutions, where she leverages her extensive expertise in B2B marketing to drive transformative growth within the biopharmaceutical and medtech sectors. With a keen focus on integrated demand generation, Heather has successfully developed and executed programs that align with ideal client profiles, significantly enhancing brand awareness, lead generation, and revenue outcomes. Her strategic approach involves articulating competitive positioning and crafting go-to-market strategies that resonate with core audiences, ensuring that RTI Health Solutions remains at the forefront of industry innovation.
One of Heather's key projects involved establishing comprehensive frameworks for amplifying demand generation efforts, which have proven instrumental in building a robust pipeline of qualified leads. By employing Account-Based Marketing (ABM) techniques and leveraging paid social media campaigns, she has effectively targeted high-value clients, resulting in increased engagement and conversion rates. Her analytical skills allow her to assess campaign performance rigorously, enabling data-driven adjustments that optimize results.
In addition to her demand generation prowess, Heather excels in solutions marketing and product road mapping, ensuring that RTI Health Solutions' offerings are not only relevant but also compelling to potential clients. Her creative direction and public relations expertise further enhance the company’s visibility and reputation within the industry. As a leader who is passionate about enhancing human experiences and wellbeing through innovative solutions, Heather Robson continues to make significant contributions to RTI Health Solutions, positioning the organization for sustained growth and success in a competitive landscape.
