Gerald-James Rhodes serves as the Creative Director of Branding at the Children's Museum of Houston, where he leverages over 18 years of experience in graphic design and brand strategy to create engaging and memorable experiences for young audiences and their families. In this pivotal role,...
Gerald-James Rhodes serves as the Creative Director of Branding at the Children's Museum of Houston, where he leverages over 18 years of experience in graphic design and brand strategy to create engaging and memorable experiences for young audiences and their families. In this pivotal role, Gerald-James is responsible for developing and maintaining a cohesive brand identity that resonates with the museum's mission of inspiring a love of learning through play. His expertise in integrated multi-platform campaigns allows him to effectively communicate the museum's values across various channels, ensuring that each touchpoint—from social media to print collateral—reflects the vibrant and educational spirit of the institution.
One of his key projects includes the rebranding initiative that revitalized the museum's visual identity, making it more accessible and appealing to diverse audiences. This project not only involved a comprehensive analysis of the existing branding but also required collaboration with educators and stakeholders to create a brand strategy that aligns with the museum’s educational goals. Gerald-James's proficiency in Adobe Creative Suite and QuarkXPress enables him to produce high-quality design work that captures the imagination of children and adults alike.
Recognized on GDUSA's 2019 Responsible Designers to Watch List, Gerald-James is committed to sustainable design practices that reflect the museum's dedication to community engagement and environmental stewardship. His ability to blend creativity with strategic thinking ensures that the Children's Museum of Houston remains a leader in the cultural landscape, fostering curiosity and creativity in the next generation. Through his innovative approach to branding, Gerald-James continues to shape the museum's narrative, making it a beloved destination for families in the Houston area.
