Rosanne Kim is a purpose-driven Brand + Innovation Marketing Consultant at Roki Consulting, where she leverages her extensive background in consumer packaged goods (CPG) to empower small to mid-sized companies in the natural foods sector. With over 20 years of experience, Rosanne has honed her...
Rosanne Kim is a purpose-driven Brand + Innovation Marketing Consultant at Roki Consulting, where she leverages her extensive background in consumer packaged goods (CPG) to empower small to mid-sized companies in the natural foods sector. With over 20 years of experience, Rosanne has honed her skills in brand management, marketing strategy, and integrated marketing, making her a valuable asset for businesses seeking to enhance their market presence. Her deep expertise in healthy foods allows her to connect brands with consumers in meaningful ways, activating strategies that not only build awareness but also delight consumers and drive sustainable growth.
At Roki Consulting, Rosanne has spearheaded several key projects that exemplify her strategic approach. For instance, she recently developed a comprehensive brand identity framework for a start-up in the organic snack space, helping them articulate their unique value proposition and positioning within a competitive landscape. Additionally, she has facilitated process design and planning sessions that enable companies to streamline their product development cycles, ensuring that innovation aligns with consumer trends and market demands.
Rosanne's diverse experience spans start-ups, middle-market companies, and major CPGs, providing her with a unique perspective that combines strategic thinking with swift execution. Her leadership in cross-functional teams fosters collaboration and drives results, making her a trusted partner for brands looking to navigate the complexities of the natural foods market. By defining opportunity spaces and optimizing product portfolios, Rosanne empowers her clients to accelerate growth while staying true to their mission of providing healthy, sustainable options for consumers.
