As the Sr. Manager - Game Lead for User Acquisition (UA) and Growth at Scopely, Jason Miller plays a pivotal role in driving the success of the company's game franchises. With a robust background in digital marketing, Jason leverages his expertise to manage and optimize...
As the Sr. Manager - Game Lead for User Acquisition (UA) and Growth at Scopely, Jason Miller plays a pivotal role in driving the success of the company's game franchises. With a robust background in digital marketing, Jason leverages his expertise to manage and optimize comprehensive marketing strategies across various channels, including Search Marketing, Social Media, Mobile, and Display advertising. His entrepreneurial spirit fuels his passion for innovation and growth, enabling him to navigate the dynamic landscape of the gaming industry effectively.
In his current role, Jason collaborates closely with the Game Leadership team and maintains open lines of communication with the Executive team to ensure alignment on strategic initiatives. He leads user acquisition efforts for key game franchises while also providing additional support to the growth team, focusing on customer acquisition strategies that resonate with target audiences. Reporting directly to the SVP of User Acquisition, Jason utilizes advanced analytics tools, including Omniture, to track performance metrics and inform data-driven decisions that enhance campaign effectiveness.
Jason's expertise extends to direct marketing and search engine marketing (SEM), where he employs innovative tactics to maximize reach and engagement. His proficiency in mobile devices and blockchain technology further positions him as a forward-thinking leader in the gaming sector. By fostering a culture of collaboration and creativity within his teams, Jason not only drives results but also inspires others to embrace the ever-evolving digital marketing landscape. His commitment to living life to the fullest while pursuing his passion for gaming and marketing is evident in every project he undertakes, making him a valuable asset to Scopely and the broader gaming community.
