Peter Thelen serves as the Head of Marketing at HireArt, where he leverages over 15 years of extensive experience in digital demand generation marketing to drive innovative strategies that enhance the company's position as a leader in the contract workforce management space. In his current...
Peter Thelen serves as the Head of Marketing at HireArt, where he leverages over 15 years of extensive experience in digital demand generation marketing to drive innovative strategies that enhance the company's position as a leader in the contract workforce management space. In his current role, Peter is instrumental in developing and executing comprehensive marketing campaigns that encompass a wide range of digital channels, including search marketing, display and programmatic advertising, and account-based marketing (ABM). His expertise in conversion rate optimization and landing page optimization ensures that HireArt not only attracts but also effectively converts potential clients into loyal customers.
Under Peter's leadership, HireArt has embarked on several key projects aimed at optimizing the customer journey and enhancing user engagement. By employing advanced analytics tools such as Google Analytics and Omniture, he has been able to refine marketing strategies based on data-driven insights, ensuring that the company's messaging resonates with its target audience. His strong background in building and leading high-performing web teams has fostered a collaborative environment where creativity and strategic thinking thrive, resulting in successful online acquisition initiatives that significantly boost brand visibility and lead generation.
Peter’s proficiency in marketing automation and e-commerce further positions HireArt to capitalize on emerging trends in the workforce management industry. As he continues to innovate and adapt to the rapidly evolving digital landscape, Peter remains committed to driving HireArt’s mission of simplifying the hiring process and empowering businesses to manage their contract workforce more effectively. Through his strategic vision and hands-on approach, Peter is not only shaping the future of marketing at HireArt but also contributing to the broader conversation about the future of work.
