Richelle Horn serves as the Enterprise Marketing Manager at Thriveworks, where she plays a pivotal role in transforming the landscape of mental healthcare access. With a strong focus on partner marketing strategies, Richelle is dedicated to fostering growth within health systems and health plans, ensuring...
Richelle Horn serves as the Enterprise Marketing Manager at Thriveworks, where she plays a pivotal role in transforming the landscape of mental healthcare access. With a strong focus on partner marketing strategies, Richelle is dedicated to fostering growth within health systems and health plans, ensuring that quality mental health services are within reach for more individuals. Her expertise lies in developing and executing comprehensive marketing campaigns that leverage a full-funnel approach, seamlessly integrating awareness building, demand generation, and sales enablement.
At Thriveworks, Richelle is currently spearheading key projects that aim to enhance the visibility of mental health resources through innovative marketing initiatives. By articulating a compelling messaging strategy, she differentiates Thriveworks in a competitive marketplace, effectively communicating the value of their services to potential partners. Her proficiency in paid social media, account-based marketing (ABM), and channel partner development enables her to create targeted campaigns that resonate with diverse audiences, driving engagement and conversion.
Richelle’s commitment to growth marketing is evident in her ability to craft impactful case studies and webinars that showcase success stories and best practices, further solidifying Thriveworks' position as a leader in mental healthcare. By aligning marketing programs with business development goals, she ensures that every initiative contributes to a sustainable marketing mix that not only meets but exceeds organizational objectives. Through her strategic vision and execution, Richelle Horn is making significant strides in increasing access to mental healthcare, ultimately improving the lives of countless individuals.
