Dave Harvey serves as the Director of Category Management & Insights at Philips, where he leverages his extensive experience in insights and data integration to drive strategic initiatives across the company's renowned consumer product brands, including Sonicare, Norelco, and Avent. With a global perspective shaped...
Dave Harvey serves as the Director of Category Management & Insights at Philips, where he leverages his extensive experience in insights and data integration to drive strategic initiatives across the company's renowned consumer product brands, including Sonicare, Norelco, and Avent. With a global perspective shaped by years of working in the fast-moving consumer goods (FMCG) sector, Dave excels in transforming complex data into actionable strategies that enhance brand performance and profitability.
In his current role, Dave partners closely with category insights and research professionals to empower sales and marketing teams. His expertise in marketing research, competitive analysis, and shopper marketing enables him to provide valuable insights that inform product positioning and promotional strategies. By utilizing advanced analytics and segmentation techniques, he ensures that Philips remains at the forefront of consumer trends, allowing the company to anticipate market shifts and adapt its offerings accordingly.
Key projects under Dave's leadership have included the development of innovative marketing strategies that align with consumer behavior and preferences, ultimately driving brand loyalty and market share. His proficiency with tools like Nielsen and his deep understanding of brand management have been instrumental in guiding cross-functional teams to make informed decisions that resonate with consumers. As a thought leader in the industry, Dave continues to champion data-driven decision-making, fostering a culture of insights that not only enhances the bottom line but also enriches the consumer experience across Philips' iconic brands.
