As the Director of Growth Marketing at Credit Karma, John Gelb leverages over 14 years of extensive experience in performance marketing to spearhead innovative acquisition strategies and optimize offline marketing initiatives. His role is pivotal in driving business growth through a multifaceted approach that encompasses...
As the Director of Growth Marketing at Credit Karma, John Gelb leverages over 14 years of extensive experience in performance marketing to spearhead innovative acquisition strategies and optimize offline marketing initiatives. His role is pivotal in driving business growth through a multifaceted approach that encompasses both paid and owned channels. John’s expertise in Google AdWords and online advertising allows him to craft targeted campaigns that not only enhance brand visibility but also maximize return on investment.
At Credit Karma, John is currently leading key projects that focus on conversion optimization and e-commerce strategies, ensuring that the company remains at the forefront of the financial technology landscape. His adeptness in web analytics and Google Analytics enables him to derive actionable insights from data, which informs strategic decisions and enhances user engagement. By building and nurturing high-performing teams, John has consistently scaled profitable marketing programs that resonate with diverse consumer segments.
In an industry that is rapidly evolving, John’s commitment to staying ahead of digital marketing trends equips Credit Karma with the agility needed to adapt and thrive. His holistic understanding of online marketing dynamics, combined with a strong foundation in search engine marketing, positions him as a thought leader in the growth marketing arena. Through his leadership, Credit Karma continues to expand its reach and solidify its reputation as a trusted resource for financial empowerment.
