Katie Robbins, as the President and Owner of Frame 42 Marketing, leverages over 25 years of extensive experience in healthcare marketing, advertising, and public relations to drive innovative strategies that enhance brand visibility and reputation for her clients. With a robust background that spans both...
Katie Robbins, as the President and Owner of Frame 42 Marketing, leverages over 25 years of extensive experience in healthcare marketing, advertising, and public relations to drive innovative strategies that enhance brand visibility and reputation for her clients. With a robust background that spans both agency and client-side roles, Katie has successfully collaborated with a diverse range of healthcare organizations, from small community hospitals to prominent national health systems like UVA. Her leadership has been instrumental in crafting award-winning campaigns that not only resonate with target audiences but also deliver measurable results.
At Frame 42 Marketing, Katie spearheads key projects that focus on brand assessments, strategic consulting, and tactical execution tailored to the unique needs of physician practices and hospitals. Understanding that a strong brand is essential for protecting investments in healthcare, she emphasizes the importance of cohesive messaging and effective crisis communications. Her expertise in account management and marketing strategy ensures that every campaign is meticulously planned and executed, allowing clients to maximize their marketing investments while maintaining a strong presence in a competitive landscape.
Katie is particularly adept at navigating the complexities of healthcare marketing, utilizing her skills in media relations and project management to foster meaningful connections between healthcare providers and their communities. By integrating innovative copywriting and event planning into her strategies, she ensures that her clients not only communicate their value propositions effectively but also engage their audiences in impactful ways. Under her guidance, Frame 42 Marketing continues to set the standard for excellence in healthcare marketing, helping organizations thrive in an ever-evolving industry.