Latoya Donald-Pickett is a dynamic Sales and Marketing Coordinator at ESPN, where she leverages over 13 years of extensive experience in Major Client Account Management and Strategic Market Development. In her current role, Latoya excels in negotiating and coordinating radio promotions, sponsorships, and remotes specifically...
Latoya Donald-Pickett is a dynamic Sales and Marketing Coordinator at ESPN, where she leverages over 13 years of extensive experience in Major Client Account Management and Strategic Market Development. In her current role, Latoya excels in negotiating and coordinating radio promotions, sponsorships, and remotes specifically tailored for the vibrant Chicago market. Her impressive portfolio includes high-profile clients such as Heineken, Dos Equis, ProFlowers, Great Clips, Johnsonville, T-Mobile, and HBO Inc., showcasing her ability to cultivate strong relationships and drive client retention through innovative marketing strategies.
Latoya's expertise in media planning and marketing communications is evident in her support of the day-to-day sales processes, ensuring that Insertion Orders for ESPNChicago.com are meticulously scheduled, processed, and maintained throughout their flight. Her proficiency in digital media and social media marketing allows her to create compelling campaigns that resonate with diverse audiences, enhancing brand visibility and engagement.
A natural leader, Latoya is adept at team development and creative problem-solving, enabling her to navigate emergent situations with agility and confidence. Her commitment to delivering high-level presentations and strategic insights positions her as a key player in driving growth and development within ESPN. With a keen eye for detail and a passion for innovation, Latoya continues to elevate the marketing and sales landscape, making her an invaluable asset to the organization and its clients.
