Shannon Holley serves as the Senior Director of Business Development at Oishii, where she plays a pivotal role in redefining the landscape of fresh produce through innovative indoor vertical farming techniques. With a robust background in sales leadership and a fervent passion for natural products,...
Shannon Holley serves as the Senior Director of Business Development at Oishii, where she plays a pivotal role in redefining the landscape of fresh produce through innovative indoor vertical farming techniques. With a robust background in sales leadership and a fervent passion for natural products, Shannon is dedicated to fostering sustainable practices that not only enhance food security but also elevate consumer experiences. Her expertise spans across team development and management, enabling her to cultivate high-performing teams that are adept at navigating the complexities of the specialty and travel retail markets.
At Oishii, Shannon is currently spearheading key projects that focus on strategic partnerships and brand development, aimed at expanding the company’s reach in both wholesale and retail sectors. Her adeptness in trend analysis allows her to identify emerging market opportunities, ensuring that Oishii remains at the forefront of the industry. By leveraging her skills in pricing and promotion strategy, she has successfully implemented initiatives that drive sales growth while maintaining the integrity of Oishii's premium product offerings.
Additionally, Shannon's experience in account management and broker distribution management has proven invaluable in establishing strong relationships with key stakeholders, enhancing Oishii's visibility in the competitive landscape. Her commitment to visual merchandising and product marketing further amplifies the brand’s narrative, creating a compelling story that resonates with consumers. As she continues to push the boundaries of what is possible in indoor farming, Shannon Holley is not just shaping the future of food but also inspiring a movement towards a more sustainable and innovative approach to agriculture.
