Tabitha Cassidy is a highly accomplished Primary Market Research Principal at Gartner, where she plays a pivotal role in shaping the future of IT research through her expertise in market analysis and data-driven insights. With a strong focus on leading global research initiatives, Tabitha is...
Tabitha Cassidy is a highly accomplished Primary Market Research Principal at Gartner, where she plays a pivotal role in shaping the future of IT research through her expertise in market analysis and data-driven insights. With a strong focus on leading global research initiatives, Tabitha is responsible for developing and executing comprehensive market research studies that inform strategic decision-making for both internal and external stakeholders. Her proficiency in data analysis tools such as SPSS and Excel, combined with her innovative use of ChatGPT, enables her to translate complex datasets into actionable insights that drive business growth.
In her current role, Tabitha has spearheaded numerous demand sensing projects, leveraging her deep understanding of market trends to forecast future practice interests and scope. Her ability to visualize data effectively ensures that her findings are not only understandable but also compelling, allowing stakeholders to grasp the implications of her research quickly. Tabitha’s commitment to enhancing data usage across the organization has led to the development of initiatives that promote a culture of informed decision-making.
Beyond her technical skills, Tabitha is an adept communicator and public speaker, known for her engaging presentations that bring research findings to life. Her background in editing and video editing further enhances her ability to create impactful narratives around data, making her a valuable asset to Gartner’s research team. With a passion for continuous learning and innovation, Tabitha Cassidy is dedicated to advancing the field of market research and contributing to Gartner's mission of delivering actionable insights that empower organizations to thrive in a rapidly evolving landscape.
