Fang Guo is a dynamic General Manager at Potion Essential, where he is spearheading the launch and development of an innovative healthy cold-pressed juice brand in Thailand. With over a decade of international management experience spanning trading companies and IT multinational corporations, Fang brings a...
Fang Guo is a dynamic General Manager at Potion Essential, where he is spearheading the launch and development of an innovative healthy cold-pressed juice brand in Thailand. With over a decade of international management experience spanning trading companies and IT multinational corporations, Fang brings a wealth of expertise in large-scale project management, financial oversight, and human resources across diverse markets including China, Japan, Thailand, India, and Vietnam. His multifaceted skill set encompasses the entire Software Development Life Cycle (SDLC), allowing him to effectively define technical requirements and oversee system design, which is pivotal in streamlining operations for the new brand.
At Potion Essential, Fang is not only responsible for conceptualizing brand positioning but also for developing comprehensive operational protocols that include inventory management and sales strategies. His leadership extends to supervising marketing activities and orchestrating event displays throughout Bangkok, ensuring that the brand resonates with health-conscious consumers. Fang’s proficiency in stock management and control is instrumental in optimizing supply chain processes, while his commitment to new business development drives the brand's growth trajectory in a competitive market.
Fang’s ability to communicate effectively across cultures enhances collaboration within his team and with external partners, fostering an environment of innovation and excellence. His unique blend of skills in the food and beverage sector, coupled with his IT project management background, positions him as a key player in the successful establishment of Potion Essential's brand in Thailand, paving the way for future expansions and initiatives in the health-focused beverage industry.
