Lara Ganesan is a dynamic and results-oriented Director of Product Management at Walmart, where she leverages over 15 years of extensive product and engineering experience honed in the heart of Silicon Valley. In her current role, Lara leads a talented product team responsible for the...
Lara Ganesan is a dynamic and results-oriented Director of Product Management at Walmart, where she leverages over 15 years of extensive product and engineering experience honed in the heart of Silicon Valley. In her current role, Lara leads a talented product team responsible for the strategic roadmap of Walmart's Customer Data Platform (CDP), a critical component that enhances the omni-channel customer experience. Her expertise lies in driving initiatives across key pillars, including Digital Identity, segmentation, and activation, which are essential for powering Walmart's marketing strategies, personalization efforts, and innovative AdTech solutions.
Lara’s passion for technology leadership is evident in her ability to blend data-driven insights with creative problem-solving. She excels in utilizing advanced technologies such as Artificial Intelligence to optimize business strategies and improve customer engagement. Her proficiency in web technologies, including CSS, XML, HTML, and JavaScript, allows her to effectively collaborate with engineering teams to deliver high-quality products that meet the evolving needs of Walmart's diverse customer base.
Under Lara's guidance, the product team has successfully launched several high-impact projects that have significantly enhanced customer interactions and increased brand loyalty. Her commitment to agile methodologies, particularly Scrum, ensures that her team remains adaptable and responsive to market changes. As a passionate product champion, Lara continues to inspire her colleagues and drive innovation at Walmart, positioning the company as a leader in the retail industry.
