Setareh Sterling currently serves as the Chief Operating Officer at RipTie Hair Ties, where she leverages her extensive expertise in operations management and organizational leadership to drive the company's mission of delivering innovative hair solutions. Under her guidance, RipTie has positioned itself as a leader...
Setareh Sterling currently serves as the Chief Operating Officer at RipTie Hair Ties, where she leverages her extensive expertise in operations management and organizational leadership to drive the company's mission of delivering innovative hair solutions. Under her guidance, RipTie has positioned itself as a leader in the hair accessory market, specifically addressing the common challenges faced by active individuals who require reliable and tangle-free hair ties. Setareh's role involves overseeing key projects that enhance product development and streamline operations, ensuring that each hair tie not only meets but exceeds customer expectations.
Her entrepreneurial journey began during her time as a first-generation college graduate, where she honed her skills in creative problem-solving and project coordination. Setareh's passion for improving community well-being is reflected in her commitment to creating products that cater to the needs of diverse lifestyles, from athletes to everyday users. She is particularly proud of the innovative design process that led to the creation of RipTie Hair Ties, which are engineered to withstand high-impact activities without causing painful tangles or knots.
In addition to her operational responsibilities, Setareh excels in inventory management and customer service, ensuring that the company maintains optimal stock levels while delivering exceptional support to its clientele. Her proficiency in data entry and project planning allows her to implement effective strategies that drive growth and efficiency. As a dynamic leader, Setareh Sterling continues to inspire her team and the broader community, embodying the spirit of entrepreneurship and innovation that RipTie stands for.
