Luis Matta serves as a Community Relations-Outreach Specialist for the City of Charlotte, where he plays a pivotal role in bridging communication gaps between the city and its diverse Latino and international communities. With a strong background in bilingual communication, Luis designs, translates, and implements...
Luis Matta serves as a Community Relations-Outreach Specialist for the City of Charlotte, where he plays a pivotal role in bridging communication gaps between the city and its diverse Latino and international communities. With a strong background in bilingual communication, Luis designs, translates, and implements comprehensive communication strategies for the Community Relations Committee, a vital human relations agency dedicated to addressing issues that affect human interactions and community cohesion. His expertise in advertising and marketing enables him to craft effective messaging that resonates with the Hispanic/Latino audience, ensuring that educational materials and outreach initiatives are not only culturally relevant but also impactful.
Luis's work involves a variety of key projects, including the development of targeted marketing campaigns that promote city programs and services to the Latino community. He utilizes his professional voice talent to enhance multimedia content, including radio spots and webcasts, which further amplify the city’s outreach efforts. His skills in audio editing and production, combined with his experience as a journalist and editor, allow him to create compelling narratives that engage and inform the community.
In addition to his technical skills, Luis is deeply committed to fostering inclusive dialogue and understanding within the community. His role requires a nuanced understanding of international relations and cultural dynamics, making him an invaluable asset in promoting unity and collaboration among Charlotte’s diverse populations. Through his work, Luis Matta not only enhances the visibility of city initiatives but also empowers the Latino community to actively participate in civic life, reinforcing the city’s commitment to inclusivity and engagement.
