Sara Schecter is a seasoned Events Marketing Director at Microsoft, where she leverages her extensive fourteen years of experience in executive conference planning and trade show production to orchestrate impactful event experiences. In her current role, Sara collaborates with a talented team within the Audience...
Sara Schecter is a seasoned Events Marketing Director at Microsoft, where she leverages her extensive fourteen years of experience in executive conference planning and trade show production to orchestrate impactful event experiences. In her current role, Sara collaborates with a talented team within the Audience Strategy Team, working closely with marketing, engineering, public relations, and sales to craft events that not only showcase the innovative spirit of Microsoft but also drive significant business outcomes. Her expertise in event management and marketing strategy allows her to create immersive experiences that resonate with diverse audiences and amplify the One Microsoft Story.
Sara excels in managing complex agency relationships and coordinating with various stakeholders, ensuring that every detail aligns with the overarching goals of the organization. Her proficiency in budget and financial management enables her to optimize resources while delivering high-quality events that meet strategic objectives. Key projects under her leadership have included large-scale conferences and trade shows that have successfully enhanced brand visibility and fostered meaningful connections with customers and partners.
With a keen eye for detail and a creative approach to problem-solving, Sara is adept at navigating the challenges of event planning in a global context. Her skills in sponsorship and marketing further enhance her ability to drive engagement and deliver exceptional value to attendees. As she continues to innovate within the events landscape at Microsoft, Sara remains committed to creating memorable experiences that not only inform but also inspire, solidifying her role as a leader in the industry.
