As the Partner Marketing Manager at Visual Lease, Eric Graf leverages his extensive experience in B2B and SaaS marketing to drive impactful go-to-market (GTM) strategies that enhance the company’s global ecosystem. With a focus on building strong relationships with tech partners, accounting firms, and independent...
As the Partner Marketing Manager at Visual Lease, Eric Graf leverages his extensive experience in B2B and SaaS marketing to drive impactful go-to-market (GTM) strategies that enhance the company’s global ecosystem. With a focus on building strong relationships with tech partners, accounting firms, and independent software vendors (ISVs), Eric is dedicated to creating dynamic marketing campaigns that resonate with target audiences and foster customer acquisition. His expertise in event management and co-marketing collateral plays a pivotal role in orchestrating successful partnerships that amplify brand visibility and drive engagement.
Eric's passion for storytelling and content creation shines through in his innovative marketing programs, where he utilizes analytics to measure key performance indicators and refine strategies for maximum impact. His ability to craft compelling narratives not only elevates Visual Lease’s messaging but also strengthens connections with channel partners, ensuring that all stakeholders are aligned and motivated towards shared goals.
In addition to his marketing acumen, Eric brings a creative flair to his work, drawing inspiration from his interests in journalism, philosophy, and music. This diverse background enriches his approach to building engaging content across various media platforms, making him a versatile asset in the fast-paced tech landscape. As he continues to lead initiatives that drive growth and success for Visual Lease, Eric remains committed to fostering a collaborative environment that encourages innovation and excellence in partner marketing.
