Pavel Jirsa is a seasoned marketing professional currently serving as the Marketing Manager for Linde Gas a.s. in the Czech Republic and Slovakia. With over 20 years of experience in both B2C and B2B marketing, Pavel has honed his expertise particularly in the automotive sector,...
Pavel Jirsa is a seasoned marketing professional currently serving as the Marketing Manager for Linde Gas a.s. in the Czech Republic and Slovakia. With over 20 years of experience in both B2C and B2B marketing, Pavel has honed his expertise particularly in the automotive sector, where he has spent 11 years driving impactful marketing strategies. His role encompasses full responsibility for all marketing activities, including Above The Line (ATL) and Below The Line (BTL) initiatives, public relations, market research, and sales planning and reporting.
Pavel's strategic acumen is evident in his ability to develop and implement comprehensive marketing plans that align with Linde Gas's business objectives. He leads a dynamic marketing team, ensuring that all efforts are cohesive and targeted, while directly reporting to the Country Manager. His proficiency in pricing strategy and market intelligence allows him to effectively analyze market trends and consumer behavior, enabling Linde Gas to maintain a competitive edge in the industry.
Key projects under Pavel's leadership have included innovative campaigns that leverage both traditional and digital marketing channels, enhancing brand visibility and customer engagement. His strong track record in target achievement is complemented by his skills in product development and forecasting, making him a pivotal figure in shaping Linde Gas's marketing direction. As a results-oriented leader, Pavel continues to drive growth and foster collaboration within his team, positioning Linde Gas as a leader in the gas and engineering sector across the CZ/SK markets.
