As the Senior Manager of Platform Strategy at Liquid Sunshine, the in-house agency for Keurig Dr Pepper Inc., Alexandra Heide plays a pivotal role in shaping the brand narratives for an impressive portfolio that includes Bai, Core Hydration, Mott's, Clamato, 7UP, Hawaiian Punch, Canada Dry,...
As the Senior Manager of Platform Strategy at Liquid Sunshine, the in-house agency for Keurig Dr Pepper Inc., Alexandra Heide plays a pivotal role in shaping the brand narratives for an impressive portfolio that includes Bai, Core Hydration, Mott's, Clamato, 7UP, Hawaiian Punch, Canada Dry, and Crush. With over a decade of experience in marketing communications, Alex leverages her expertise in cross-channel marketing and brand strategy to create compelling campaigns that resonate with diverse audiences.
At Liquid Sunshine, she leads the social strategy team, focusing on innovative content marketing and communications strategies that harness the power of social media to engage consumers. Alex's ability to analyze data through tools like Google Analytics and NetBase Enterprise allows her to identify trends and insights that inform her strategic decisions, ensuring that each campaign is not only creative but also data-driven.
Her previous work with marquee brands such as Anheuser-Busch, Google, and Unilever has equipped her with a unique perspective on how to connect brands with their audiences' interests effectively. Notable projects, including her work on The Original Donut Shop Coffee and Canada Dry, showcase her talent for crafting memorable marketing communications that drive brand loyalty and engagement. With a passion for research and a keen understanding of social video dynamics, Alexandra continues to push the boundaries of platform strategy, positioning Keurig Dr Pepper as a leader in the beverage industry.
