Amal Abouelkassem is a distinguished Managing Partner at Noor Consultancy, where she leverages over 20 years of international experience in the Real Estate and Hospitality sectors to drive transformative business development and marketing strategies. Under her leadership, Noor Consultancy has emerged as a trusted advisor...
Amal Abouelkassem is a distinguished Managing Partner at Noor Consultancy, where she leverages over 20 years of international experience in the Real Estate and Hospitality sectors to drive transformative business development and marketing strategies. Under her leadership, Noor Consultancy has emerged as a trusted advisor to a diverse portfolio of prestigious clients across the Middle East, including Plazzo Versace Dubai, Enshaa PLC, and Omniyat Properties. Amal's expertise lies in crafting and executing innovative business strategies that not only identify lucrative opportunities but also enhance brand visibility and market positioning.
At Noor Consultancy, Amal oversees a dynamic team dedicated to delivering tailored business and marketing advisory services. Her hands-on approach ensures that each project is meticulously aligned with the unique needs of clients, fostering sustainable growth and competitive advantage. Key projects under her guidance have included comprehensive market research initiatives, strategic communications campaigns, and brand management efforts that resonate with target audiences.
Amal's proficiency in networking and international business has been instrumental in establishing strong relationships within the industry, facilitating collaborations that drive mutual success. Her adeptness at utilizing new media and innovative marketing techniques has positioned Noor Consultancy as a leader in the field, attracting start-ups and established enterprises alike. With a keen eye for pricing strategies and outsourcing opportunities, Amal continues to redefine the benchmarks of excellence in business development and marketing, making her a pivotal figure in the evolution of the Real Estate and Hospitality industries in the region.
