Traci Lee is a dynamic media strategist, writer, and producer with a robust background in digital storytelling and audience engagement. Currently operating as a freelance consultant, Traci leverages her extensive experience in editorial operations and media relations to help organizations amplify their narratives and connect...
Traci Lee is a dynamic media strategist, writer, and producer with a robust background in digital storytelling and audience engagement. Currently operating as a freelance consultant, Traci leverages her extensive experience in editorial operations and media relations to help organizations amplify their narratives and connect with diverse audiences. Her passion for storytelling is evident in her work with notable clients such as The Ankler, The Poynter Institute, WHYY, IW Group, and the University of California, where she has crafted compelling content that resonates across various platforms.
In her role, Traci excels at developing innovative social media strategies that enhance audience development and engagement. She is adept at utilizing analytics tools, including Google Analytics, to inform content management decisions and optimize outreach efforts. Her proficiency in content management systems (CMS) and digital marketing ensures that her clients’ messages are not only heard but also impactful. Traci's commitment to diversity and inclusion initiatives is a cornerstone of her approach, as she believes that varied perspectives enrich storytelling and foster community connections.
Key projects in her portfolio include building digital verticals and documentary channels at NBC News, where she honed her skills in breaking news and content creation. With a strong foundation in Scrum methodologies and tools like Airtable, Traci is well-equipped to manage complex projects while maintaining a focus on quality and timeliness. Her unique blend of creativity and strategic thinking positions her as a valuable asset in the ever-evolving media landscape, where the power of storytelling continues to shape our understanding of the world.
