As the Director of Product Strategy at Suncoast Credit Union, Eric Craig plays a pivotal role in shaping the future of the organization’s lending and banking products. With a keen focus on market growth, Eric leverages his extensive expertise in financial analysis and program management...
As the Director of Product Strategy at Suncoast Credit Union, Eric Craig plays a pivotal role in shaping the future of the organization’s lending and banking products. With a keen focus on market growth, Eric leverages his extensive expertise in financial analysis and program management to develop innovative product strategies that not only meet customer needs but also drive organizational success. His responsibilities encompass the entire product lifecycle, from initial concept development through to implementation and performance tracking, ensuring that each product aligns with the credit union's strategic objectives.
Eric's collaborative approach is instrumental in fostering strong relationships with stakeholders across various departments. By providing relevant insights and conducting thorough market research, he guides the overarching product roadmap, ensuring that Suncoast Credit Union remains competitive in a rapidly evolving financial landscape. His commitment to workflow efficiency and risk management enhances the effectiveness of product delivery, ultimately leading to improved customer satisfaction and loyalty.
In addition to his strategic oversight, Eric is dedicated to nurturing talent within his team. He emphasizes process improvement and training, empowering team members to excel in their roles and contribute to the credit union's success. With a strong foundation in data analytics and business analysis, Eric continuously seeks opportunities to refine product offerings and enhance customer service, positioning Suncoast Credit Union as a leader in the industry. His results-driven mindset and passion for innovation make him a key asset in driving the organization’s growth and success.
