Marcel Arsand serves as a Non-Executive Director at Aluminium Packaging Recycling Organisation Ltd (Alupro), where he leverages over a decade of experience in sustainability to drive impactful initiatives within the aluminium packaging sector. Alupro, a not-for-profit entity with a rich history of over 25 years,...
Marcel Arsand serves as a Non-Executive Director at Aluminium Packaging Recycling Organisation Ltd (Alupro), where he leverages over a decade of experience in sustainability to drive impactful initiatives within the aluminium packaging sector. Alupro, a not-for-profit entity with a rich history of over 25 years, is dedicated to representing the UK’s aluminium packaging industry and ensuring compliance with recycling targets. In his role, Marcel plays a pivotal part in shaping strategic direction and enhancing collaborative programs that align with government objectives and industry standards.
His expertise in recycling and environmental policy is instrumental in navigating the complexities of sustainable development within the packaging landscape. Marcel is particularly passionate about advancing the circular economy, focusing on innovative solutions that promote recycling and the use of renewable energy. He actively supports initiatives that address climate change and the environmental impact of food packaging, working to foster partnerships that enhance recycling rates and promote the use of bioplastics.
Key projects under Marcel’s guidance include the development of educational campaigns aimed at increasing public awareness of recycling practices, as well as collaborative efforts with industry stakeholders to improve recycling infrastructure. His commitment to "Recycle on the Go" initiatives exemplifies his dedication to making recycling more accessible and efficient for consumers. With a strong foundation in materials science and a keen understanding of the challenges facing the packaging industry, Marcel Arsand continues to be a driving force in promoting sustainable practices and fostering a greener future for aluminium packaging.
