Jo Obarowski is a seasoned creative professional with a wealth of experience in the publishing and design industries. As the Principal Creative Director and Designer at Jokool Design, an independent design studio based in New York, Jo is dedicated to crafting visually compelling and high-quality...
Jo Obarowski is a seasoned creative professional with a wealth of experience in the publishing and design industries. As the Principal Creative Director and Designer at Jokool Design, an independent design studio based in New York, Jo is dedicated to crafting visually compelling and high-quality book designs that resonate with readers and elevate the publishing experience. With a robust background as the Art Director and Creative Director at Sterling Publishing for two decades, she honed her expertise in graphic design, illustration, and layout, leading innovative projects that set industry standards.
One of Jo's hallmark achievements at Sterling was the development of the classics leather-bound edition program, a project that not only showcased her exceptional design skills but also her ability to merge aesthetic appeal with market demand. This exclusive line, sold at Barnes & Noble, exemplified her talent for concept development and pre-press processes, ensuring that each book was not only visually stunning but also produced to the highest quality standards.
At Jokool Design, Jo continues to push the boundaries of creativity, focusing on a diverse range of projects that include book jackets, catalogs, and collateral materials. Her proficiency in tools like QuarkXPress and Adobe Illustrator allows her to bring her visionary concepts to life, while her commitment to collaboration ensures that each project reflects the unique voice and vision of her clients. With a keen eye for detail and a passion for storytelling through design, Jo Obarowski remains a pivotal figure in the world of book design, continually inspiring others with her innovative approach and dedication to excellence.
