Yao Liu is a seasoned Senior Data Scientist II at Hims & Hers, where he leverages over eight years of experience to drive impactful data-driven decisions that fuel the company's growth trajectory. In his current role, Yao specializes in machine learning, experimentation, and causal inference,...
Yao Liu is a seasoned Senior Data Scientist II at Hims & Hers, where he leverages over eight years of experience to drive impactful data-driven decisions that fuel the company's growth trajectory. In his current role, Yao specializes in machine learning, experimentation, and causal inference, employing advanced analytical techniques to optimize marketing strategies and enhance product offerings. His expertise in A/B testing and marketing attribution allows him to dissect complex data sets, providing actionable insights that inform product management and marketing initiatives.
At Hims & Hers, Yao has been instrumental in leading key projects that focus on developing innovative data products aimed at automating processes and catalyzing sustainable growth. His proficiency in Python and R enables him to build robust machine learning models that not only predict consumer behavior but also enhance user engagement across various platforms. By harnessing deep learning techniques, Yao has contributed to the creation of predictive analytics tools that empower cross-functional teams to make informed decisions swiftly.
Yao's collaborative approach and strong leadership skills have fostered a culture of data-driven decision-making within the organization. He actively engages with stakeholders to translate complex data insights into strategic recommendations, ensuring alignment with business objectives. His passion for market research and product marketing further enriches his contributions, as he continuously seeks to understand market dynamics and consumer needs. Through his work at Hims & Hers, Yao Liu exemplifies the role of a full-stack data scientist, dedicated to harnessing the power of data to drive innovation and growth in the ever-evolving landscape of digital health.
