Kassandra Chesire serves as the Practice Lead for IBM Sustainability Software at Arrow Electronics, where she plays a pivotal role in bridging the gap between innovative software solutions and channel partners. With a keen focus on sustainability, Kassandra is instrumental in Arrow ECS's strategic growth...
Kassandra Chesire serves as the Practice Lead for IBM Sustainability Software at Arrow Electronics, where she plays a pivotal role in bridging the gap between innovative software solutions and channel partners. With a keen focus on sustainability, Kassandra is instrumental in Arrow ECS's strategic growth initiatives, particularly in identifying and nurturing high-potential channel partners. Her ability to connect the dots—transforming disparate pieces of information into a cohesive strategy—enables her to develop tailored approaches that empower partners to effectively market and implement IBM's sustainability offerings.
Kassandra's expertise extends beyond traditional supply chain management and marketing communications; she excels in creative problem-solving and brand management, ensuring that each partner not only understands the value of IBM's solutions but also how to leverage them in their unique market contexts. Her experience in event planning and customer service further enhances her capability to foster strong relationships within the channel ecosystem, driving engagement and collaboration.
Currently, Kassandra is leading several key projects that focus on integrating sustainability into the core of business operations for partners. By employing her skills in time management and strategic marketing, she is helping to create a framework that allows partners to navigate the complexities of sustainability software, ultimately leading to enhanced operational efficiency and reduced environmental impact. Kassandra's child-like sense of wonder fuels her passion for learning and discovery, making her an invaluable asset to Arrow Electronics and the broader technology distribution landscape.
